Exhibitor Report: The 11th Japan’s Food Export Expo

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From December 3 to 5, 2025, we exhibited at the 11th Japan’s Food Export Expo with the aim of expanding consumer demand for GAP-certified livestock products from Tokushima Prefecture and developing new sales channels.

The total number of visitors over the three days was approximately 10,000. Around 30% of the visitors to our booth were overseas buyers, and we received many specific inquiries regarding export opportunities.

Food Sampling

We offered tastings of the following products:

  • Kamiyamadori

  • Awabiton

  • Tamura no Tamago

After the tastings, we received many positive comments such as “very delicious,” “great texture,” and “the white eggs are unique and interesting.”

In addition, the Livestock Promotion Division of the Tokushima Prefectural Department of Agriculture, Forestry and Fisheries introduced Tokushima’s JGAP livestock initiatives at the seminar venue. This provided a valuable opportunity to further raise interest among attendees.